Your studies will focus on the many elements that must be analyzed when considering the global business environment. You will be introduced to global and national business environments, international trade and investment, the international financial system and international business management.

4.0 Credit Units
64.0 Lecture hours

Learning Method(s): Lecture/Theory

You will study human behaviour in organizations and develop the skills needed to deal with people at work. The course content includes individual behaviour, values, interpersonal relationships and communications, group and team dynamics, organizational culture, leadership and change. All topics are dealt with in the context of diverse formal organizations.

4.0 Credit Units
64.0 Lecture hours

Learning Method(s): Lecture/Theory, Televised/SCN, Prior Learning

You will learn how to take a managerial and practical approach to retailing. You will focus on issues an owner, manager and employee face in a retail institution. The course content includes the conceptual and analytical foundations needed to understand all aspects of retail management. It focuses on a logical sequence toward developing strategy for a retail firm.

5.0 Credit Units
80.0 Other hours

Learning Method(s): Lecture/Lab

Your studies will focus on a comprehensive study and practice of all aspects of selling in today's dynamic market including the essential traits of a salesperson, psychological factors, product knowledge, selling aids, making the contact, closing the sale, sales management, and selling ethics.

5.0 Credit Units
80.0 Other hours

Learning Method(s): Lecture/Lab, Work Based Delivery, Prior Learning

You will prepare a basic marketing research report using an applied approach, and you will have the opportunity to participate in role plays and simulations that have practical application to a career in marketing. You will design different research instruments and compile a research report.

5.0 Credit Units
80.0 Other hours

Learning Method(s): Lecture/Lab, Online/Blackboard

You will apply the process involved in designing and planning special events including participation in the preparation and execution of a special event. Emphasis will be placed on event goals, the planning process, establishing and maintaining event budgets and contracts, event marketing, and the solicitation of event sponsors. You will also learn basic public relations theory and practice including public relations writing and media relations. You will gain knowledge in the nature of publicity and learn how to get favourable public attention as well as use basic public relations tools such as news releases, interviews, press conferences, e-newsletters, and posters.

5.0 Credit Units
80.0 Other hours

Learning Method(s): Lecture/Lab, Prior Learning

Your studies will provide an introduction to the fundamentals of managerial accounting. You will examine cost concepts, pricing strategies, manufacturing accounting, cost allocation and budgeting processes, and you will be able to select appropriate managerial accounting techniques for decision making.

5.0 Credit Units
80.0 Lecture hours

Learning Method(s): Lecture/Theory, Televised/SCN, Independent Study, Prior Learning, Correspondence

Prerequisites:
ACCT 122 Minimum Grade of 60

You will become familiar with current and emerging electronic business technologies. You will investigate business models and strategies that online businesses implement to address security, payment systems, marketing, and e-procurement. The course will educate a new generation of managers, planners, analysts and programmers in the realities and potential for electronic business.

2.0 Credit Units
32.0 Other hours

Learning Method(s): Lecture/Lab, Prior Learning, Online/Blackboard

You will identify and develop the knowledge, skills and behaviours appropriate for conducting a successful employment search. You will discover your qualifications and how to promote yourself to employers.

2.0 Credit Units
32.0 Other hours

Learning Method(s): Lecture/Lab, Prior Learning

Your studies will focus on the field of commercial law. You will examine in detail the concepts of contract law and how these concepts are influenced by various legislative acts and common law. Particular attention will be focused on: tort law, negotiable instruments, secured transactions, insurance, bailments, agency, real property law, employment, sale of goods, and the various forms of business organizations.

4.0 Credit Units
64.0 Lecture hours

Learning Method(s): Lecture/Theory, Televised/SCN, Online/Blackboard

Equivalent Course(s):   ACP 170    LAW 240   

You will develop an integrated marketing communication plan using current industry practices. Applying the theory and rationale to creating advertisements and developing media plans are components of this course. These essential components will be complemented by an illustration of the strategic use of sales promotion, personal selling, public relations, and event marketing/sponsorship.


5.0 Credit Units
80.0 Other hours

Learning Method(s): Lecture/Lab, Online/Blackboard

You will develop marketing materials applying the fundamental principles of design. You will create sales flyers, newsletters, brochures, business forms, and an original Web page using Microsoft Publisher. You will also use a photo editor to enhance and crop pictures digitized through a scanner or digital camera. Your studies will focus on how to apply these principles to the specialized field of marketing.

5.0 Credit Units
80.0 Other hours

Learning Method(s): Lecture/Lab, Online/Blackboard

You will use a decision-making approach to apply marketing concepts. Discussions, presentations, case analyses, and a marketing simulation will provide opportunities to practice the decisions necessary for marketing strategy formulation, implementation, and control.

5.0 Credit Units
80.0 Other hours

Learning Method(s): Lecture/Lab